The hashtag itself suggests that Kerala is Vijay’s (or Thalapathy/Commander as he is called) fortress, a market very few non-Malayali stars have been able to penetrate.īut his popularity isn’t limited to social media alone. So if Kaththi found a re-release in Palakkad, the town of Muvattupuzha, east of Kochi, got a special screening of Vijay’s 2012 blockbuster Thuppakki. A little digging and it became clear that the hashtag was part of a mega event to organise dozens of simultaneous screenings of the actor’s films across the State. ![]() ![]() A week before the 22nd of June, actor Vijay’s 45th birthday, the hashtag #ThalapathyFortKerala started trending across Kerala and Tamil Nadu.
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